Pop up shops have long been resisted by the property people but as the whole of retail has turned on its axis and even some of the big names have hit the deck they can be a great way of filling an empty space and bringing buzz and business back to an area. This shop is a great example of this – its owner managed and has over a 100 lines of Marmite inspired products from plates to key rings to the actual product.
Utilising the upstairs they have opened a basic cafe which serves tea, coffee and marmite on toast / bread. There is nothing pretentious about this cafe it just does what it says on the jar.
Smith.
As a retailer I have long been a fan of the right type of pop up – not those pound stores please. After an afternoon of walking round the West End this was the first store where we got a warm welcome and could have a look round and chat with the owner. The store closes at Christmas so make sure you go and buy some kitsch gift for lovers & haters or just get a small Marmite themed hamper to nibble through as you watch another Christmas repeat on Boxing Day.
Jones.
At last good profitable use of vacant premises. These are tricky deals to do, but given the very positive customer response, well worth the effort. These shops keep a location hot, get good traffic from the PR and make the Landlord look forward-thinking…a win win win…I love it!!!
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